This £35m service area on the M5 just south of Gloucester will set new standards for motorists and employ 300 people. It will also fill the largest services gap – 53m – on the M5/M6 route.

The scheme’s promoters, Gloucestershire Gateway Trust and Westmorland Limited, propose an innovative business model that will see £10m distributed to community organisations in Gloucestershire.

‘Architecturally, the buildings would lift the spirit: the way they are woven into the land would be intriguing and pleasing and the internal spaces with their exposed timber construction would be wonderful.'
South West Design Review Panel, November 2009